Why is an Opt-in option so important? The opt-in option allows you to give your readers to get something of value for nothing. If you provide value to your readers, they will stay on your list and become loyal customers.

A lot of our clients tell us they are running out of ideas on Email Opt-in options. Really? Well today, I want to help you get 160 ideas for email opt-ins that will help you grow your list quickly.

160 Email Opt-In Ideas to Grow Your List Fast:

GENERAL

1. Quiz
2. Free Webinar
3. Tutorial
4. Cheat Sheet
5. Case Study
6. 5 Quick Fixes for _________
7. eBook
8. Beginners guide to _________
9. Content upgrades based on your blog posts
10. Toolkit
11. Resource list
12. Printable Planner
13. Prompts
14. Audio Book
15. Access to Library of Resources
16. Challenge
17. Facebook Group
18. Membership Site
19. Free Trial
20. Waiting List
21. Chapters from a Paid Book
22. Swipe Files
23. Email Subject Line Swipe File
24. Seasonal Email Subject Lines Swipe File
25. Client Response Template Email
26. Email Course
27. Mini-Course
28. Masterclass Webinar
29. Audio Course
30. Worksheet/Workbook
31. List of your favourites
32. Action Plan
33. Tip sheet
34. Free guide
35. Business plan workbook
36. Social Media Planner
37. Coffee Chats
38. Schedule
39. Assessment
40. Waitlist
41. Monthly Newsletter
42. Web App
43. App
44. Gated Content
45. Online Summit Tickets
46. In Person Event Tickets
47. Survey Results
48. Roundup
49. Giveaway
50. Free Quote
51. An interview with someone influential
52. Q&A Session with you
53. Pocket Guide
54. Online tool that requires registration
55. Email Series Challenge

PHOTOGRAPHERS

1. Pre-Photo Session Checklist
2. Stock photos Freebies
3. Pre-sets Freebies
4. Photoshop/Illustrator brush sets
5. Guide to Taking Instagram photos
6. How to prep for your photoshoot
7. Tips for taking _______ Pictures
8. Christmas Card Template (insert family photo)
9. Birthday Card Template (insert photo)
10. Posing Secrets
11. Make-up tips for Photography Session
12. Clothing Selection tips for Family Photography Session
13. Flatlay Styling Tips
14. Tips to improve your photography session experience
15. Favourite Wedding Shotlist

BRANDING/GRAPHIC DESIGN/WEB DESIGN

1. Business card template
2. Phone Background
3. Desktop Background
4. Free Print
5. Instagram Story Templates
6. Website Audit Template
7. Social Media Audit
8. Google Analytics Dashboard Download
9. Calligraphy Tutorial
10. Inspiration File
11. Inspirational Quote Prints
12. Branding Challenge
13. Website Launch Checklist
14. Brand Messaging Workbook
15. Welcome Guide Template

BUSINESS

1. Blog post prompts
2. Sales Script
3. Email Proposal Template
4. Business Budget
5. Plan your marketing worksheet
6. Business Plan Template
7. Marketing Plan Template
8. Productivity Challenge
9. Social Media Planning Workbook/Template
10. Social Media Swipe Captions
11. Tips to Improve your Instagram
12. Ideal Client Workbook
13. Hashtag Guide
14. Tips for Converting Clients off Social Media
15. Email Subject Lines that Convert

SHOP OWNERS

1. Discount (available for a certain time period)
2. Coupon Code (available for certain products)
3. Catalogue of Products
4. Free Shipping
5. Free Samples
6. Early Access to a Sale
7. Product Pre-Launches
8. Birthday Discount
9. Gift with Purchase
10. How to use your product guides
11. Seasonal Trend Guide
12. Monthly Give Away
13. Tips that relate to your product
14. Exclusive Products
15. How to use your product

BLOGGERS

1. Recipe
2. Workout Calendar
3. Meal Plan
4. Free Workout Routine
5. Morning & Night Routine
6. Style Guide
7. Special Deals
8. Exercise Guides
9. Travel Guides
10. Carry On Packing Lists
11. eCookbook
12. Clean Eating Grocery Shopping List
13. Travel Guides
14. Wardrobe Planner
15. Travel Packing Checklist

INTERIOR DESIGN/ORGANIZATION

1. Kitchen Design Layouts
2. How to organize your __________ (desk, files, jewelry)
3. Checklist for cleaning out your closet
4. Tips for Styling _________
5. Seasonal Cleaning Lists
6. #BossLady tips for your workspace
7. Quiz -> Best paint colors for your personality
8. How to style your bed
9. Best {product} for your design style
10. DIY Tutorial
11. Ethically Sourced Furniture Cheatsheet
12. Seasonal Decorating Checklists
13. Gallery Wall Templates
14. Purge your House Challenge
15. Organization Label Printable

BUSINESS COACHES

1. Goal Setting Guide
2. New Habit Challenge
3. Tips to Destress your Life
4. Time Management Tips
5. Tips to Organize your Business
6. DIY Coaching Series
7. Weekly Tips
8. Creative Prompts
9. Actionable Steps to increase your Business
10. Charge What you are Worth Worksheet
11. Business Planning Workbook
12. Email Course
13. Productivity Cheatsheet
14. Business Roadmap
15. Facebook Group Access

The point of all of these freebies is to give value and help to your customers. Gone are the days where you can just post “Subscribe to our newsletter” on your blog and people will sign up. Our inboxes are so full these days and people do not want to get spammed with random stuff. They know how valuable their email address is and they aren’t about to give it away for free. By giving them something of value, you will give them a reason to want to share that information with you.

Let us know what ideas worked well for you.