The most effective lead magnets are often a combination of ideas, smooshed together in such a way as to make them extra-specially attractive and useful for the target audience.
Combine and adapt these ideas however you wish, to make them work your business.
1. One pager cheatsheets
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2. Mindmaps / blueprint / diagram – some visual representation of a complex idea
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3. Toolkit or list of resources
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4. Training or demonstration video
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5. Free trial of whatever you’re selling
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6. Discount/free shipping
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7. Quiz – ‘which Disney princess are you’ style quiz (you know how irresistible those are) – follow up with a report according to the result
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8. Test/assessment – a measure of their user’s potential or how well they are doing something, then ask for their email address so you can send the full report or result
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9. Your catalogue – they need to give you their email address so you can send it to them
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10. Template (or a collection of templates) that helps them replicate what you do. Then follow-up with an email offering to help them out.
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11. Swipe file of examples you can use – recipes, headlines, social media updates
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12. Scripts – for pitching, for discovery calls, for replying to ‘how’s your diet going’
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13. Calendar – not a blank one! One with workouts, recipes, activities – whatever it is you do, show them how it can be worked into their life.
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14. Planner – templates + lesson showing how to do the planning process
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15. Workbook/worksheet – to help you complete a specific task/overcome a particular challenge
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16. Calculator/spreadsheet/calculation/budgeting tool
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17. Gated content – lump all your free content into one place, password protect it and give access in exchange for email address
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18. eBook – but beware these can be a bit long on information without creating any measurable benefit for the reader.
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19. Report with data, or case study – share your experience or the output of a survey (beware this carries the same risk as with an eBook).
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20. Printable poster – a pretty visual reminder, checklist or motivational quote, and include your branding so the user is reminded of you every time they look at it.
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21. Audio file – a meditation, or an exclusive interview.
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22. Digital prettiness – wallpapers for mobile phones, desktops, screensavers.
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23. Sample – a smaller version of your physical product, a chapter from your book, a lesson from your online program.
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24. Email course – this works quite well for things when a small amount of information or encouragement can be delivered consistently, for example with life coaching, nutrition, personal training.
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25. Free email consult or call – be careful with this though, or you could find yourself fully-booked with freebie-hunters, and no time for paying clients. It may be better to build your email list using other techniques, then make this offer to nurture the relationship
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26. Recording of previous webinars/live events.
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27. Just offer your newsletter – sometimes people just wanna stay in touch and they don’t need a bribe.
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28. Giveaway- but beware you may not be attracting the right kind of people to your list.
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29. Manifesto – printable that knits together your tribe.
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30. Access to free Facebook Group
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31. Add to a waitlist
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32. A live webinar/online masterclass – deliver actual value – don’t make this a massive pitchfest.
That should be enough for you to get going on.
