Marketing

5 tips for eCommerce businesses for the Christmas period

It is only the beginning of November, and yet as I walk around the shopping malls I am blasted by the Christmas decorations everywhere. For retailers, it seems that the holiday shopping season is always starting earlier and earlier every year. As an e-commerce retailer, you will have to begin thinking through your holiday advertising strategy.

There are a number of tricks and tips you can use to help reach the right customer base and give them an online shopping experience that will both win you their business now and in the future.

Here are 5 tips for eCommerce businesses for the Christmas period:

Get back to basics
Personalizing your messaging
Put together some video ads
Keep a close eye on your product feeds
Take advantage of Smart Shopping

[To get the details of each point, read the full post on Marketing Land]

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