Let’s define it first:
Call To Action (aka CTA): The text you use to ask someone to do something, download something, sign up, get a report, etc.
Hubspot suggests that the right Calls to Action (CTAs) can convert website visitors to leads by a rate more than 40% higher than basic CTAs.
CTA Phrases to Use:
Simple:
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Join
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Phrases & Words to Avoid:
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Blow Out Deal
Low Price
Limited Time Offer
[Anything Blinking]
Amazing Deal
The right CTAs aren’t just for getting people to call. Maybe it is an option to subscribe or download a PDF, or what have you. They are also important for simply getting people to spend more time on your site. Think if every user visited just one extra page on your site; that’s a huge boost in traffic for most websites! And the more pages they see, the more informed they become about your product or service. They’re moving down the sales funnel.
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