The nine most common mistakes small businesses make with digital and social media marketing
Everyone needs to be a marketeer these days and the advent of digital and social media marketing means pretty much anyone can take a stab at it. The marketing profession has been turned upside down by the proliferation of channels, platforms and tools which virtually anyone with a smartphone and a 4G connection can access. […]
Facebook ads vs. Google Ads: Why you need both for a full-funnel approach
Ever since they had the option, businesses have asked: which online advertising platform is the best investment, Google Ads or Facebook ads? The answer: how about both? The truth is one isn’t necessarily “better” than the other. Google and Facebook both have the ability to reach users at different stages along the sales funnel. They […]
A Guide to Google Performance Max Campaigns
Performance Max was billed as “a new way to buy Google ads” when it was first announced in late 2020. Since then, the anticipation had been building until, after a year of beta testing, Performance Max finally launched to everyone in November 2021. Fast forward to now, and we’ve had a chance to see how Performance […]
Case Study Email Updates: Are They Worth It?
I don’t know about you, but I subscribe to a lot of search engine optimization and social media marketing mailing lists. These lists are chock full of information regarding the wide varieties and shapes online digital marketing takes. Of course, they have their specific focus, but I get a pretty broad view of how marketing […]
Turbocharge Automated Selling with Event-Triggered Email
Let’s get one thing clear, part of the reason why you got into list marketing in the first place is the fact that it’s easily automated. Automation, as well as scale, are easily two of the biggest selling points of list marketing. If you’ve ever done old school person to person offline marketing, you know […]
The Number One Reason Why You Should Sell Via Email
If you’re reading this article, you are probably still on the fence as to why you should put up a mailing list. You probably have heard of the old saying, “the money is in the list.” If you are anywhere like the average normal online marketer, you probably have also rolled your eyes when you […]
Sample Email Clickbait Tricks You Can Use For Your Email Updates
I know you’re probably rolling your eyes reading this blog post. You’re probably thinking, “Clickbait. How many times have I heard that term before?” Well, before you close the window, hear me out. I want to direct your attention to a very sobering fact. Fact: most of your list members are probably on other lists. […]
Ignore This Question and You Will Fail in Email Marketing (and All Other Forms of Marketing!)
Fact: your customers don’t exist to give you money. I know it sounds crazy, I know it’s probably quite a revelation, but let’s get real here. Other people don’t exist to put dollars in your pocket. I know, it’s hard to believe, but it’s true. Unfortunately, so many marketers promote products and send out email […]
Should You Keep Your Personality Out of Your Emails?
One of the most common dilemmas email list marketers face involves the question of personality. A lot of people are under the impression that they are not going to be taken seriously if their emails tend to be personal in nature. If you believe this, let me be frank with you. I’m not going to […]
Do This to Get More Mailing List Members to Click on Your Offers
Let me tell you a secret to email list marketing. Regardless of the size of your list, your income will depend only on one factor: your ability to get list members to click on your offers. Even if you have a list of a million people and you have an open rate of 99%, you’re […]