4 simple ways to ensure your users clicks on the link you have sent them

Humans are hard-wired to respond when you push these four emotional buttons. Here the 4 main Emotional Triggers that will help you increase email click-through rate Gain Logic Fear Scarcity These principles of persuasion can be applied anywhere you want people to take action and they’re sure to get more clicks from email. Let’s break […]

Are Calls to Action (CTA) Phrases Really that important?

Let’s define it first: Call To Action (aka CTA): The text you use to ask someone to do something, download something, sign up, get a report, etc. Hubspot suggests that the right Calls to Action (CTAs) can convert website visitors to leads by a rate more than 40% higher than basic CTAs. CTA Phrases to Use: Simple: […]

32 Lead Magnet Ideas To Quickly Build Your Email List

The most effective lead magnets are often a combination of ideas, smooshed together in such a way as to make them extra-specially attractive and useful for the target audience. Combine and adapt these ideas however you wish, to make them work your business. 1. One pager cheatsheets . 2. Mindmaps / blueprint / diagram – […]

Here what to do if you really want to connect with potential customers

In our opinion, today, the best incentivised lead magnet for lead generation (and nurturing) has been live webinars. Webinars are super appealing because they’re a social event that connects you to your audience in real time. Seeing or hearing a speaker builds trust, and seeing other people join online adds to the overall experience. People […]

Traditional VS Modern Sales Funnel VS Ideal Sales Funnels

Traditional VS Modern Sales Funnels Traditionally, sales funnels look like this: How often do you present your lead with your core opportunity after inviting them to coffee? If you answered “often”, don’t worry, you are not alone. A lot of marketing and sales teams jump into their “big commitment” offer and skip the “small commitment” […]

What’s the difference between a sales pipeline and a sales funnel?

We have been building Sales Funnel for a while to help businesses find customers who are seeking their niche services. One question we touch on is the difference between sales pipeline & sales funnel. So, we thought it would be a good idea to explain the difference. Sales pipeline and sales funnel both describe the flow of prospects through […]

How to Create an Awesome Lead Magnet and Use It To Get More Clients

A business cannot become successful unless it has the one ingredient needed – paying clients. In your business, you learned the ‘how to’ of your professional, the terminology, the processes involved. What you didn’t learn is the (super important) skill of attracting paying clients. This guide is going to give you the basic skills you need to start […]

Simple Step-by-Step guide on creating a subscription list for beginners

So, we spend days creating an eBook that we believe will entice our potential customers to join our subscription list. Why do we want them on our subscription list? So that they get our newsletters and anything else we can send them to create a building relationship. So, what do we do now? If you’re […]

51.9% of marketing professionals say video content provides the best ROI

Did you know 51.9% of marketing professionals say video content provides the best ROI? Imagine promoting your video to millions… getting more views, likes, and subscribers.  Video marketing is a powerful way to build relationships and brand awareness with prospects. If you aren’t using video in your marketing yet, it’s high time to begin. So to […]