You need WIIFM Factor if you wish to succeed with your marketing

Regardless of whether you are trying to sell a product or persuade someone with an idea, you must start by addressing The WIIFM Factor, WIIFM = “What’s in it for me?” WIIFM is the stuff that shows how or why what you have to sell or say matters to those who you are trying to sell or say it too. It’s the value […]

4 simple ways to ensure your users clicks on the link you have sent them

Humans are hard-wired to respond when you push these four emotional buttons. Here the 4 main Emotional Triggers that will help you increase email click-through rate Gain Logic Fear Scarcity These principles of persuasion can be applied anywhere you want people to take action and they’re sure to get more clicks from email. Let’s break […]

5 simple online marketing strategies for Christmas marketing

Yes. It is coming close to that time of the year. we, as business owners start to wonder whether our website is ready for Christmas. With more and more of our customers doing half of their Christmas shopping online, if you are running an online business then it’s time to knock it up a gear […]

5 tips for eCommerce businesses for the Christmas period

It is only the beginning of November, and yet as I walk around the shopping malls I am blasted by the Christmas decorations everywhere. For retailers, it seems that the holiday shopping season is always starting earlier and earlier every year.  As an e-commerce retailer, you will have to begin thinking through your holiday advertising strategy. […]

What’s the difference between a sales pipeline and a sales funnel?

We have been building Sales Funnel for a while to help businesses find customers who are seeking their niche services. One question we touch on is the difference between sales pipeline & sales funnel. So, we thought it would be a good idea to explain the difference. Sales pipeline and sales funnel both describe the flow of prospects through […]

Here is Why You Should Learn to Love Your Junk Mail

I am continually seeing endless ‘No Junk Mail’ stickers on neighbors letterboxes. If you are a business owner and are using one of these stickers than I a see missed opportunity for you. It isn’t for the reasons you may think. I am going to provide 3 reasons that may make you think twice about […]

How to Create an Awesome Lead Magnet and Use It To Get More Clients

A business cannot become successful unless it has the one ingredient needed – paying clients. In your business, you learned the ‘how to’ of your professional, the terminology, the processes involved. What you didn’t learn is the (super important) skill of attracting paying clients. This guide is going to give you the basic skills you need to start […]

Simple Step-by-Step guide on creating a subscription list for beginners

So, we spend days creating an eBook that we believe will entice our potential customers to join our subscription list. Why do we want them on our subscription list? So that they get our newsletters and anything else we can send them to create a building relationship. So, what do we do now? If you’re […]

Avoid heavy fines by ensuring you comply to the new GDPR Regulation.

GDPR, short for General Data Protection Regulation, is a European Union law that you have likely heard about and came into effect May 25, 2018. We have received dozens of emails from users asking us to explain GDPR in plain English and share tips on how to make their WordPress site GDPR compliant. So, as […]