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Recommended Applications

Digital Marketer Tools

Digital marketing activities can often be arduous tasks. Fortunately, there are hundreds of tools available to aid you in the process.We’ve compiled a list of some of our favorites that we simply can’t live without.

Tools That Every Digital Marketer Uses & Now You Can Too!

Website Tools

Page Analytics by Google

This tool is a necessity for digital marketers. Page Analytics allows you to view your page’s metrics and insights as you would on Google Analytics without switching tabs. Page Views, Average Time on Page, Bounce Rate, Real-Time Visitors, and other performance measures appear in a small window right above of your landing page. This extension can be found on the Google Chrome store here.


MozBar is a completely free toolbar for Chrome. Adored by SEO gurus, this tool allows users to view and compare optimization metrics for any landing page or SERP.  For more advanced insights, there is also MozBar Premium. Add either of these toolbars to your browser here.


Easy, free and very customizable.  We use WordPress for all of our websites and blogs.Get it here.


Easy website builder. Get it here.

Google Analytics URL Builder

This extension creates and tags URL’s without wasting any time. This tool is complete with features such as preset tag management, Bitly, and Google Analytics integration. Add this URL Builder to your Chrome browser here.


This tool has a number of benefits for everyone, not just digital marketers. By allowing you to view and block digital trackers, Ghostery makes browsing faster, cleaner, and safer. Download the desktop extension here and here for mobile.


Well designed and well supported WordPress themes for building blogs and websites.  Many of the themes are mobile responsive. Get it here.

Theme Forest

Massive selection of WordPress themes.  If you can’t find what you want at StudioPress, head over to Theme Forest. Get it here.

Google Tag Manager

We use this as a way to quickly deploy new scripts on our site, easily install tracking code, and develop advanced rules for when these scripts should run. This is free and helps side step IT…it’s a win/win. Get it here.


We use Sucuri to monitor our websites for malware and clean up the website if we get hacked. Get it here.

BackUp Buddy

Back up your WordPress website so you can restore if your site crashes or gets hacked. Get it here.

Landing Pages

OptimizePress 2

We build landing pages and membership sites using Optimize Press 2.  Pick from a list of templates that are proven to work or build your own.  We use Optimize Press to build most of our long-form sales pages. Get it here.

Lead Pages

We use Lead Pages to build most of our opt-in squeeze pages and Video Sales Letter pages. Get it here.


This is our landing page prototype tool. When we don’t have dev resources or aren’t sure how a new design will perform, we use Instapage to test it out. Get it here


A more technical landing page tool creator with clean code and beautiful templates. Definitely worth a shot if you love great design. Get it here.


Introducing, the last password you will ever have to remember. Keep all your account passwords safe and organized in LastPass’s virtual vault. This tool is a necessity for everyone, not just those who work in digital. Make your life easier here.

Hosting & Domain Registration


We’re currently using Siteground to host thefusionbrand.com. Get it here

WP Engine

Solid WordPress hosting and with unparalleled security. Get it here.


 If you are just starting out and are looking for low-cost hosting, we recommend HostGator. Get it here


We register all of our domains at GoDaddy.  The interface is straight forward and the price is right. Get it here.

Membership Sites

WordPress + Infusionsoft + Memberium

We use the Memberium plug-in for WordPress to verify member access with Infusionsoft. Get it here


We build the membership pages themselves in Optimize Press and, again, password protect those pages using Memberium. Get it here.

Tag Assistant (by Google)

This tool acts as your partner for installing Google Tags. Tag Assistant checks for present tags, errors, and provides suggestions for impovements. Integrated with Google Analytics and Tag Manager, this is a great tool for digital marketers. Download here.

BuiltWith Technology Profiler

This tool acts as your partner for installing Google Tags. Tag Assistant checks for present tags, errors, and provides suggestions for impovements. Integrated with Google Analytics and Tag Manager, this is a great tool for digital marketers. Download here.

Email Marketing


Most of our promotional email is sent through Maropost.  It’s an enterprise level system that allows for sophisticated email list segmentation. Get it here


We send some email through InfusionSoft but, in many cases, our email marketing needs have outgrown InfusionSoft. Get it here.


If you are just starting out we use and recommend AWeber for its deliverability and ease of use. Get it here


Very powerful email marketing automation with a lightweight CRM. Get it here.


Very good email marketing software for eCommerce businesses. Get it here.

Screen Capture


If you’re using a Mac we recommend Screenflow for creating screencast video.  It’s simple to record and edit from within this program. Get it here


For PC users we recommend using Camtasia.  Similar to Screenflow you can easily create and edit screencast video. Get it here.


For short form screencast video we use Jing.  You can turn it on, shoot a quick screencast video and shoot a link to a colleague or customer where they can view the video. Get it here


Capture almost anything on your screen, make edits, resize.  It’s a bloggers must have tool. Get it here.



We use EZS3 to upload and deliver video that we host on Amazon S3.  We can customize the video player and generate the embed code from within EZS3. Get it here


We use Wistia to add email opt-ins and other calls-to-action to video.  It looks great on every device and has outstanding analytics. Get it here.


We use Handbrake to compress video and convert video from nearly any format into a format we can use.. Get it here


Easily create explainer video. Get it here.

Video Blocks

You’ll find a great selection of reasonably priced royalty-free videos on Video Blocks.  We use them to add a bit of flair to our videos. Get it here.



We use InfusionSoft to manage our customers, process payments and manage access to our various membership websites.  We also occasionally send email through InfusionSoft. Get it here


Used to build order forms and other pages that “sell”. Get it here.

Payment Processing


Dependable, easy to configure payment processing with a rich feature set. Get it here


Secure payment processor and gateway all in one. Get it here.


We use Square to process credit card payments at our events. Get it here


NMI has been a reliable payment gateway for Digital Marketer for years. Get it here.

Website Development


For Mac users we recommend Transmit for FTP, SFTP and to manage files on Amazon S3. Get it here


For PC user we recommend Filezilla for FTP and SFTP.  It’s free and well supported. Get it here.


For Mac users we recommend Versions for version control and tracking changes made to files. Get it here.



The ultimate productivity tool for syncing information across all of your devices.  Highly searchable. Get it here


We use HipChat as our private Instant Message platform in the office.  You can share files and create private rooms. Get it here.


We use Gliffy to draw diagrams and map out plans for marketing funnels. Get it here


We use Podio as our project management platform.  We can share files, track progress and collaborate on specific projects from within Podio. Get it here.

Google Docs

We use Google Docs to store and collaborate on documents that we use and update often. Get it here


This I how we keep our files in order, especially those pesky large file folders that you can share via email. We use this for our internal teams and for our partner initiatives too. Get it here


We’ve recently outsed HipChat with Slack. It’s another great internal chat tool with more bells and whistles. Get it here.

Virtual Meeting/Webinar


We use GoToMeeting for small meetings where we need screen sharing capability. Get it here


We use GoToWebinar to deliver and record large webinars to customers and prospects. Get it here

Social Media


Pro – We use Hootsuite Pro to manage Twitter.  We like how easy it is to add Google UTM parameters in the pro version.  It’s easy to use and cloud based. Get it here


Another alternative to Hootsuite that we use to schedule our posts on social media. Make sure to use UTM parameters to measure your social media efforts in Google Analytics. Get it here


Social listening and reputation management software with a reasonable price. Get it here.

Graphic Design/Images


We use Dreamstime to purchase royalty free images for blog posts and other marketing collateral.  They have a very large selection and good pricing. Get it here

Adobe Creative Cloud

We use Photoshop, Illustrator, After Effects, Premiere Pro and occasionally Dreamweaver in-house to create and edit graphics, web pages and video. Get it here

Customer Service


We use Zendesk to manage customer service both through email and phone. Get it here


Dependable and secure help desk software. Get it here

Analytics, Testing & Optimization Tools

Visual Website Optimizer

For drop-dead simple ease of use in creating split and multi-variate website tests, we recommend Visual Website Optimizer.  Its point-and-click interface and support documentation make it easy to get started testing. Get it here


Get Analytics that show how funnels are performing. Get it here


Create and track the performance of links. Get it here

Google Analytics

We’ve tried the more expensive analytics solutions and we keep coming back to good ol’ Google Analytics. Get it here


We use Optimonk for our onsite retargeting efforts. We use this for our exit pops, scroll pops, and targeted offers. Get it here


This is an alternative to Optimonk with it’s main strength coming from the WordPress plugin. They’ve recently released a SaaS option that is definitely worth checking out. Get it here


A mobile-centric pop-up tool that utilizes mobile templates and advanced targeting. Get it here


A qualitative data tool that provides heatmaps, session recordings, user surveys, and more. Get it here


Heatmaps, session recordings, user surveys, and more in a single tool. Get it here


We use PushCrew to send push notifications to blog readers, podcast listeners and customers. We send a mix of content and offers. Get it here

Note AnyWhere

If you are not the most organized person your friends know, this tool is for you. Leave a note anytime, any page, any site, close your browser, close your computer, open it, it’s still here! Get the extension here.

Majestic Backlink Analyzer

This digital marketing tool is informative and efficient for checking backlinks. Get quick and easy access to Link Profile Charts, Link Counts at the URL, Subdomains and Root Level. Connect with your Majestic account for even more benefits. Get the Chrome extension here.

Contest Tools

Contest Domination

We use this at Native Commerce to create viral contests. Get it here


We use Gleam to create contests and social rewards programs to increase shares, consumption, and sales. Get it here

Misc. Tools

Window Resizer

This tool allows you to resize your browser windows to simulate screens of different devices, sizes, and resolutions. Window Resizer allows you to view your web page as it appears on mobile, tablet, or desktop, and even set the window to custom dimensions and resolutions. This tool is available as a Google Chrome extension and a must have for web developers and designers. Get it here.

Google PageSpeed Insights

From Google’s series of PageSpeed Tools, PageSpeed Insights allows you to analyze your site performance with ease. This tool gathers data and scores website speed on a scale of 1-100. It is a simple way to identify areas for improvement and how to make your website faster across all devices. Explore the family of Google PageSpeed tools here.

Awesome Screenshot

Simply put, this tool doesn’t give you any screenshot; it gives you an awesome screenshot. It features capabilities for adding annotations, comments, bluring sensitive or identifying info, and easy uploading. Add it to your digital toolbox here.

SEO & Website Analysis

This plug-in provides an in depth analysis for any website. Get data on Visitors, Social Monitoring, Mobile, SEO Basics and Content, Links, Keywords, SEO Authority, Backlinks, Usability, and Security. This tool is complete with an easily downloadable PDF report and tips for improving SEO scores. Learn more here.

Rite Tag

This tool is as powerful as the hashtag itself. Find out which hashtags are the best for your needs using Rite Tag. Get real time feedback on the strength of a hashtag and trend alerts to optimize your social media outreach. Check it out here.


Social media marketers rejoice. Buffer’s free platform allows you to curate, synchronize, and schedule your content across all your social media accounts. Post reguarly and at the optimal time of day for your target market without rushing to your desktop and mobile multiple times everyday. Sign up here.

Social Analytics

This easy to use tool allows you to browse social analytics to measure and understand your social performance. Learn about audience engagement for all your social channels, including Facebook, Twitter, LinkedIn, Pinterest, and more. Get it here.

Social Analytics

Yesware is the ultimate tool for email marketing. Use this software to track metrics such as open and reply rates and link clicks to create more informed campaigns. Automate your outreach and see higher converting campaigns. Get the full package here.