Use Website Personalization to Deliver Relevant Content

Use Website Personalization to Deliver Relevant Content

The personalized web experiences are already here. Think about your experience on the web in the last week. How many times have you seen the following things:

  • Product recommendations based on something you previously purchased
  • Content suggestions based on a movie you watched or music you downloaded, etc.
  • A mass email customized with your name or company name

Understanding the individual personas that visit your website and then providing personalization based on common preferences, repeated purchases, etc. is a hugely important part of the consumer process in today’s marketing world. With marketing automation tools, marketers can now harness the power of bringing the right message or product to the right person.

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Use Website Personalization to Deliver Relevant Content

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