With the abundance of information available to today’s consumer, it’s so important to tell your brand’s unique story. Digital storytelling helps take your product from a physical thing or service to something that can solve their problems, change their lives, or make them happy. Humans love connection, emotion, and stories.
“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin
When I was in high school, I had a boyfriend who loved basketball and, well, I did not. But, about halfway through the season one year, someone did a feature story on Wally Szczerbiak, the dreamy, former Minnesota Timberwolves player. Suddenly, basketball was much more exciting, it had the main character (for me anyway – Wally was far from the best player on the team), there was someone for me to root for, and the win or loss became more real.
When your company is effective at storytelling, you are giving your visitors and customers more than a business to get behind, you are giving them a plot line, the main character, and a happy ending to cheer for.
Things to include in your digital marketing plan:
- Video stories of your employees and thought leaders
- Stories and case studies featuring successful clients
- Testimonial videos and blogs telling successful stories and how visitors can harness the same success
Let’s work together to get your story out to the world.