Utilize Storytelling to Establish a Deeper Connection

Utilize Storytelling to Establish a Deeper Connection

With the abundance of information available to today’s consumer, it’s so important to tell your brand’s unique story. Digital storytelling helps take your product from a physical thing or service to something that can solve their problems, change their lives, or make them happy. Humans love connection, emotion, and stories.

“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin

When I was in high school, I had a boyfriend who loved basketball and, well, I did not. But, about halfway through the season one year, someone did a feature story on Wally Szczerbiak, the dreamy, former Minnesota Timberwolves player. Suddenly, basketball was much more exciting, it had the main character (for me anyway – Wally was far from the best player on the team), there was someone for me to root for, and the win or loss became more real.

When your company is effective at storytelling, you are giving your visitors and customers more than a business to get behind, you are giving them a plot line, the main character, and a happy ending to cheer for.

Things to include in your digital marketing plan:

  • Video stories of your employees and thought leaders
  • Stories and case studies featuring successful clients
  • Testimonial videos and blogs telling successful stories and how visitors can harness the same success

Let’s work together to get your story out to the world.

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If you have made it this far then we know you want to succeed in your business. Need a new website? Need finding more customers? Need help in your Social Media presence? 


We are on a mission to tell as many success stories as we can


We tell the stories of forward-thinking organisations and create platforms that strategically reach their target audience.


If you’re ready to share your business story then your story then Contact Us Today.

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Utilize Storytelling to Establish a Deeper Connection

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