Facebook Ad Specs and Guidelines
For your ad to pass review it MUST adhere to the following guidelines:
Facebook Sidebar Ads
Facebook Sidebar Ads
- Your ad image must be a .png, .gif, or .jpg.
- Your ad image must be 600×315 pixels.
- The title must be 25 characters or fewer.
- The body must be 90 characters or fewer.
- Neither the title nor body text may include a word longer than 20 characters. This includes URLs so please do not use URLs in your text.
- No non-latin characters, special punctuation, misspellings, or improper grammar.
- Your ad image must not contain more than 20% of text. (Learn more about Facebook’s 20% Rule)
Facebook News Feed Ads
- Your ad image must be a .png, .gif, or .jpg.
- Your ad image must be 600×315 or 200×200 pixels. (We crop if your image is too big!)
- The post message is optional must be 500 characters or fewer.
- The link headline must be 55 characters or fewer.
- The link description must be 145 characters or fewer.
- No text fields may include a word longer than 20 characters. This includes URLs so please do not
- use URLs in your text.
- No non-latin characters, special punctuation, misspellings, or improper grammar.
- Your ad image must not contain more than 20% of text. (Learn more about Facebook’s 20% Rule)
For more information, see Facebook advertising guidelines.